When it comes to marketing your home based business you really can’t afford to not have a home business blog. Many of the people who have started home based businesses are amazed to discover that their blog is one of their most useful marketing tools. In some situations it has been more useful than other forms of internet marketing than Google’s AdSense program.
The reason that the home business blog became such a popular tool for promoting a home based business is because the blog is something that you can use for marketing without having to worry about how much it is going to cost. Not only can you use links that you include in your blog posts to help increase your search engine ranking, but you will also be able to write posts that alert your subscribers to important promotions, giveaways, and changes.
To get the most out of your home business blog you need to stop thinking in terms of a traditional blog, and start thinking outside of the box. One of the things that some businesses have been able to do is use their marketing blog as a way to kick off some very successful affiliate marketing programs. The authors of the blog first posted some ideas about affiliate marketing and asked if their followers would be interested in participating in such a program. When they received positive feedback, the online entrepreneurs used their blog to explain the program and to help their subscribers sign up. Even after getting the affiliate program up and running, the blog authors continued to use their blogs to provide helpful tips about how participants could get the most out of the program.
Just because you happen to be using your blog to promote your online business, it doesn’t mean that you blog can’t be used to help you earn some additional, passive income. You will have to wait until your blog has managed to gain some regular followers than you can use it to help you rent ad space on both the blog and your website. This works best when you rent the ad space to advertisers who are promoting something that is loosely connected to your own product/service. If you don’t want to actively seek out companies that would be interested in renting ad space, you can also become involved with the Google’s AdSense program.
The key to a successful home business blog is to gain as many followers as you can. This isn’t going to happen if you don’t update your blog regularly. In addition to making sure that you update your blog at least five times a week, you want to make sure that every single blog post is articulate and interesting. The best blog posts are going to be the entries that encourage your followers to make comments.
Stephanie Everette is a entrepreneur who loves helping people solve problems.